Vitamin A Swimwear — VIEW OF A VIEW

Oprah recently featured this fabulous swimwear line in her O Magazine: All of their styles look great and also do good for the environment.

Here's how Vitamin A describes what they do in their own words:

Sustainability is sexy. At Vitamin A, we believe that style and substance can coexist. Designer and Founder Amahlia Stevens grew up hiking, snowboarding and swimming in Southern California, with a love of nature in her DNA. Before launching the brand in 2000, she was worked on a design project with Yvon Chouinard, the founder of Patagonia and a pioneer in the eco movement. During that time, she learned how Yvon was redefining the outdoor industry by creating technical fabrics from recycled plastic bottles, and she decided to create something similar for swimwear.

However, when Amahlia began to research the options, she was told by fabric suppliers that there was “no market” for swimwear made from recycled fibers - so she decided to design it herself. For 3 years Amahlia worked with the top mills in Italy, Canada, and California before finally perfecting the process and introducing EcoLux, the first premium swim fabric made from recycled nylon that combines sustainability and technology, to fit like a sexy, second skin. Today, her vision is quickly becoming industry standard.

Other ways we reduce our environmental footprint are by employing waterless digital printing technology and incorporating other sustainable materials into our beachwear like Linen, organic cotton, recycled cotton, Tencel®, and polyester fiber made from recycled plastic bottles (full circle, right?). We produce our fabric and our swimwear locally, which dramatically reduces our emissions for shipping and transporting raw materials. We take the time to get to know the people who make our goods, and we are proud knowing that our manufacturing team maintains a high standard of ethics and environmental responsibility. Vitamin A also partners with and donates a percentage of sales towards environmental organizations that protect and preserve clean water - so we can all live, work and swim happy and healthy.